Thank you for coming March 31, 2016 12:01

Thank you for coming to our launch party. We now have fur in white, black and gray. 

 

NORA launch at Epal Harpan on 10th of March at DesignMarch March 9, 2016 11:27

Ingibjörg "Imba" Finnbogadóttir - Creative Director of NORA February 10, 2016 09:41

Imba’s interest in clothing creation goes as far as she can remember. In Imba’s childhood home sewing was always a part of the household as her mother made clothes for young Imba and her brothers, both the sewing and the design because of interest and as a true conservative Icelandic mother.  

Around the age of 12 Imba started sewing her own clothes.  Without using clothing formats or patterns, her own insight destined what she created and she made it all happen.

In secondary - and high school Imba earned some extra money by sewing clothes for friends and classmates. Imba never wanted attention so her design was not labelled at the time but when pressured to, she labelled the clothes with the tag "unknown".  

Imba loves skate- and snowboarding and that has influenced her own lifestyle and fashion. Local skate- and snowboarding store owners and founders of Nikita Clothing knew Imba as she was a regular customer and a local rider and noticed her talents. They offered her a position in the design and development team of the company by the time it was transforming from small Icelandic firm to international clothing chain in the year 2000. Imba worked with the company for five years traveling the world as the brand grew from a one store brand to being distributed in over 30 countries.

Imba’s creativity drove her to New York where she founded her own company, Creatively Superior, and created clothing under her own name. Imba loved her surroundings in Soho and East Village and worked at NYFW in ´06 and ´07 with ThreeAsFour, the high fashion brand she interned at her first months in New York. Fashion kept Imba super busy in the city as she was also tailor making for other fashion brands along with editorial and commercial styling projects.

Imba’s great enthusiasm drove her back to Iceland where she participated in the founding of fashion week in Iceland. Imba helped and gave advice on the creation of the Icelandic fashion week and introducing Icelandic fashion to the rest of the world.

Imba’s Icelandic roots had sprouted and she teamed up with Nora´s other half and founder Dögg Hjaltalin as she approached her with the idea of starting making fur jackets out of the Icelandic sheep skin!

Why we founded NORA August 4, 2015 17:26

My favourite piece of clothing for many years has been my Icelandic fur made of Icelandic sheep skins. I was lucky to receive the fur from a flea market as it was handmade in Iceland forty years ago.

My fur is the warmest clothing I’ve ever worn and I’ve been looking around for something similar to my old fur in the last couple of years without finding anything. Furs from Icelandic sheep skin were popular clothing in Iceland in the seventies and they were manufactured for export to Russia and other countries were they were quite popular.

When I’ve received praise for my jacket, which happens quite often, I´ve told people that this is an Icelandic design and product. People have responded in a surprise and asked why this isn’t made today.

This has now changed with the NORA fur. We have preserved Icelandic handcraft and we sew all our items at our workshop in Reykjavík. The skins come from Icelandic sheep from the Northern part of the country where they walk wild in the mountains during the summer.  Enjoy this original, rare and authentic product.

Dögg Hjaltalín, founder of NORA